Monday, August 08, 2005

Heard about Al's ratings lately?

The only thing worse than a bad loser, is a bad obnoxious winner, like listening to Franken gloat about his ratings early on, how he was nipping on Rush's tails and even pulling down some respectable numbers against O'Reilly in New York. Sure Franken came on 2 hours before O'Reilly, and the 1 hour head-to-head was Franken live versus O'Reilly recorded. Franken couldn't resist tweaking everybody who said, "nobody will listen to liberal talk radio."

Lately, though, I haven't heard Franken talk about his ratings. Now why do you think that is?

Here are some possible answers:


LOS ANGELES, Aug. 8 /PRNewswire/ -- Austin, Baton Rouge, New Orleans, San
Antonio, and Memphis -- the numbers are in and Mr. Rush Limbaugh still
dominates liberal talkers in the ratings. According to the Arbitron Spring
2005 ratings survey, The Rush Limbaugh Show is #1 in its timeslot for Persons
12+ in Austin, New Orleans, and San Antonio. The show also gained significant
audience in Austin and Memphis. In Austin, for Persons 12+, the audience is
up 28 percent from the Winter Arbitron 2005 ratings survey and is up 20
percent from one year ago. In Memphis, the audience grew 43 percent from the
Winter Arbitron 2005 ratings survey, and 10 percent from one year ago, for
Persons 12+.
Heard Monday through Friday on KLBJ-AM from 11 a.m. -- 2 p.m. in Austin,
The Rush Limbaugh Show scored, among Persons 12+, a 7.5 share with an average
quarter-hour audience of 16,400 listeners. Among Adults 25-54, he has a 5.5
share with an average quarter-hour audience of 7,700 listeners. Mr. Franken,
who airs at the same time on KOKE-AM, has a Persons 12+ share of 2.4 with an
average quarter-hour audience of 5,200 listeners. With Adults 25-54, he has a
3.1 share with an average quarter-hour audience of 4,300 listeners. Mr. Ed
Schultz does not have an affiliate in this market.
In addition to Mr. Limbaugh and Mr. Franken, below are numbers for Mr.
Jerry Springer who broadcasts in a different timeslot:



Host Share Avg. Quarter Rank (all
(Persons 12+) Hour AM/FM
(Persons 12+) programming-
persons 12+)
Rush Limbaugh 7.5 16,400 1
Al Franken 2.4 5,200 16
Jerry Springer 0.7 1,600 2.6

Host Share Avg. Quarter Rank (all
(Adults 25-54) Hour AM/FM
(Adults 25-54) programming-
adults 25-54)
Rush Limbaugh 5.5 7,700 5
Al Franken 3.1 4,300 12
Jerry Springer 0.8 1,100 25



The Rush Limbaugh Show, heard Monday through Friday from 11 a.m. - 2 p.m.
on WJBO-AM in Baton Rouge, scored a 7.5 share among Persons 12+, with an
average quarter-hour audience of 7,200 listeners. Among Adults 25-54, he
holds a 3.9 share with an average quarter-hour audience of 2,100 listeners.
Mr. Franken, who airs at the same time on WYNK-AM, has a Persons 12+ share of
1.3 with an average quarter-hour audience of 1,200 listeners. With Adults
25-54, he has a 1.3 share with an average quarter-hour audience of 700
listeners. Mr. Springer does not broadcast in Baton Rouge.
In addition to Mr. Limbaugh and Mr. Franken, below are numbers for Mr. Ed
Schultz who broadcasts in a different timeslot:



Host Share Avg. Quarter Rank (all
(Persons 12+) Hour AM/FM
(Persons 12+) programming-
persons 12+)
Rush Limbaugh 7.5 7,200 3
Al Franken 1.3 1,200 21
Ed Schultz 0.9 800 25

Host Share Avg. Quarter Rank (all
(Adults 25-54) Hour AM/FM
(Adults 25-54) programming-
adults 25-54)
Rush Limbaugh 3.9 2,100 8
Al Franken 1.3 700 22
Ed Schultz 1.0 500 25



In New Orleans, The Rush Limbaugh Show, heard Monday through Friday from
11 a.m. - 2 p.m. on WWL-AM scored, for Persons 12+, a 11.2 share with an
average quarter-hour audience of 25,100 listeners. Among Adults 25-54, he has
an 8.7 share with an average quarter-hour audience of 11,500 listeners. Mr.
Franken, who airs at the same time on WSMB-AM, has a Persons 12+ share of 1.6
with an average quarter-hour audience of 3,600 listeners. With Adults 25-54,
he has a 1.1 share with an average quarter-hour audience of 1,500 listeners.
In addition to Mr. Limbaugh and Mr. Franken, below are numbers for other
liberal talkers who broadcast in a different timeslot:



Host Share Avg. Quarter Rank (all
(Persons 12+) Hour AM/FM
(Persons 12+) programming-
persons 12+)
Rush Limbaugh 11.2 25,100 1
Al Franken 1.6 3,600 17
Ed Schultz 1.5 3,500 20
Jerry Springer 1.5 3,300 17

Host Share Avg. Quarter Rank (all
(Adults 25-54) Hour AM/FM
(Adults 25-54) programming-
adults 25-54)
Rush Limbaugh 8.7 11,500 3
Al Franken 1.1 1,500 20
Ed Schultz 1.3 1,700 22
Jerry Springer 1.2 1,600 18



The Rush Limbaugh Show, heard Monday through Friday from 11 a.m. - 2 p.m.
on WOAI-AM in San Antonio, scored a 10.6 share among Persons 12+, with an
average quarter-hour audience of 33,200 listeners. Among Adults 25-54, he
holds a 7.7 share with an average quarter-hour audience of 13,700 listeners.
Mr. Franken does not have an affiliate in this market. For Adults 25-54, Mr.
Springer does not meet minimum reporting standards set by Arbitron.
In addition to Mr. Limbaugh, below are numbers for other liberal talkers
who air in a different timeslot and station:



Host Share Avg. Quarter Rank (all
(Persons 12+) Hour AM/FM
(Persons 12+) programming-
persons 12+)
Rush Limbaugh 10.6 33,200 1
Ed Schultz 0.1 400 48
Jerry Springer 0.1 200 51

Host Share Avg. Quarter Rank (all
(Adults 25-54) Hour AM/FM
(Adults 25-54) programming-
adults 25-54)
Rush Limbaugh 7.7 13,700 2
Ed Schultz 0.1 200 46
Jerry Springer 0.0 0 n/a



Heard Monday through Friday on WREC-AM from 11 a.m. - 2 p.m. in Memphis,
The Rush Limbaugh Show scored, among Persons 12+, a 7.9 share with an average
quarter-hour audience of 18,400 listeners. Among Adults 25-54, he has a 5.3
share with an average quarter-hour audience of 7,200 listeners. Mr. Franken,
who airs at the same time on WWTQ-AM, has a Persons 12+ share of 1.2 with an
average quarter-hour audience of 2,700 listeners. With Adults 25-54, he has a
0.7 share with an average quarter-hour audience of 900 listeners. Mr. Ed
Schultz does not have an affiliate in this market.
In addition to Mr. Limbaugh and Mr. Franken, below are numbers for Mr.
Jerry Springer who broadcasts in a different timeslot:



Host Share Avg. Quarter Rank (all
(Persons 12+) Hour AM/FM
(Persons 12+) programming-
persons 12+)
Rush Limbaugh 7.9 18,400 2
Al Franken 1.2 2,700 21
Jerry Springer 0.6 1,400 29

Host Share Avg. Quarter Rank (all
(Adults 25-54) Hour AM/FM
(Adults 25-54) programming-
adults 25-54)
Rush Limbaugh 5.3 7,200 6
Al Franken 0.7 900 26
Jerry Springer 0.4 600 31



SOURCE Premiere Radio Networks
Web Site: http://www.premiereradio.com

0 Comments:

Post a Comment

<< Home