Wednesday, April 27, 2005

Franken: My numbers are up, Rush's are down

As they say, Denial isn't just a river in Egypt. On todays program, during the "resident dittohead" segment, Franken played a clip of Rush and a caller, where the caller invoked Franken's name. For the first time I've ever heard, Rush actually responded and acknowledged Franken, by reminding his caller that Franken (Rush did not actually say "Franken", but alluded to him) is a failed comedian and failed talk show host.

After citing his comedic successes, Franken said that his ratings were up, while Rush's were down.

Here are the facts (part of the article) as reported by NRO's Byron York:

April 26, 2005, 4:33 p.m.
Air America’s Year of Decline

Between the hours of 10 A.M. and 3 P.M., for example, the daypart that includes Al Franken's program, Air America drew a 1.4-percent share of the New York audience aged 25 to 54 in Winter 2005. That number is the latest in a nearly year-long decline. In Spring of 2004, Air America's first quarter on the air, it drew a 2.2-percent share of the audience. That rose to 2.3 percent in the Summer of 2004, then fell to 1.6 percent in the Fall of 2004, and is now 1.4 percent — Air America's lowest-ever quarterly rating in that time and demographic slot.
The numbers are just as striking when narrowed to the specific period from noon to 3 P.M., when Franken's program airs on WLIB opposite Rush Limbaugh on WABC. Even though Franken once claimed to be beating the conservative host in New York, in the Winter 2005 figures, his program attracted a 1.9-percent share of the audience to Limbaugh's 3.2 percent in the 25 to 54 age group.
Franken's performance against Limbaugh in the most recent ratings is significantly lower than in Air America's first months. In Spring 2004, Air America's first quarter on the air, Franken scored a 2.6-percent share to Limbaugh's 3.2-percent share. In Summer 2004, he scored a 2.8-percent share to Limbaugh's 3.2 percent. But in Fall 2004, Franken dropped to a 1.8 percent share to Limbaugh's 4.1-percent share, all within the 25 to 54 age group.
That last number surprised some observers because it showed Air America faltering in October and November 2004, the period when the presidential election was reaching its finish and political passions were presumably at their highest. But even then, Air America's decline continued. http://www.nationalreview.com/york/york200504261633.asp

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